Complete Direct Mail Solutions
Savvy business owners have been using it for decades… and with good reason…
… It WORKS!
In these days of the Internet, marketing by “snail mail” is NOT dead. In fact, web technologies have even ENHANCED its effectiveness.
Why is Direct Mail Advertising Such a Great Solution?
- Helps with Online Marketing
It can be a means of getting prospects to a webpage. Once online, they may sign up for a newsletter, opt-in to a mailing list, or even buy online directly.
Not everyone constantly browses the Internet, watches TV all the time, or even subscribes to a newspaper. But many will open an envelope containing a sales letter, mailer, or view a magazine delivered by the U.S. Postal Service. To be virtually certain to reach every household in a given community, traditional mailing is the path you want to take.
- Lower Competition
Think about all those dozens, even hundreds, of advertisements delivered to your email inbox, those pop-ups online, or ads you see on TV or hear on the radio. How many other messages are in competition with the one you want to send?Then consider your mailbox and just how many pieces enter into it daily. The competition is drastically less.
- Target Your Audience
You can take aim at those parties most likely to offer a response. Using regular USPS mail, you can truly hit the bulls-eye through targeted mailing based on demographics.
- Extended Shelf Life
How many times a day do you hit the “Delete” button when going through your email? With conventional mail, consumers will typically hang on to it for some time, and sometimes share it with family and friends. And very often, it will be placed in a prominent position on one’s refrigerator!
In this day and age, marketing by way of old-fashioned “snail mail” is just as effective as ever… if not more so!
But – there’s a BIG PROBLEM
Running a direct mail marketing campaign can be a DAUNTING TASK!
It requires dealing with many different vendors.
- Someone to plan the campaign
- A writer to develop the message
- A graphic designer to create the letterhead, postcard, brochure, catalog, or flyer
- A commercial printing service to create the mailing pieces
- A direct mailing service to do the actual mailing
Do you find yourself thinking “There’s GOT to be an easier way”?
There’s NO NEED to work with 4 -5 different companies. When you work with Borns Group, WE DO IT ALL!
- Plan your campaign
- Develop your message
- Take care of your graphic design needs
- Print the mailing pieces
- Take care of the mailing
Take Action NOW to
Grow Your Revenue!
No obligation – No pressure
– No sales pitch
Aside from providing superior services, we are also able to impart valuable advice regarding marketing strategies. We provide the resources and information that can help you achieve your goals.We have worked with all types of businesses to develop successful mailing campaigns.
Whether direct marketing B2C, B2B, or direct mail fundraising, Borns Group can help you plan and develop your campaign, working closely with you to reach your audience and help build your brand.
Brand identity is closely linked to visual symbolism. Excellent graphic design is required in all campaigns to catch the attention of potential customers. Catchy images make it easier to connect with readers and gain their confidence.Our graphic design professionals will understand your business and use that knowledge to present you to the world in a captivating way. The designs will set you apart from the crowd.Whatever your graphic design needs...More...
We’ll ensure that your printed materials will make a great impression. We’ll create custom designs that are suitable to the campaign and the products that paint your brand in a good light.Our printing services are capable of variable data and other special needs. These will serve your direct mail projects really well.We also use top of the line equipment that’s capable of handling high volume and complex jobs. We have the ability to handle ...More...
Direct Mail Solutions
Great marketing companies know how to coordinate everything from design to printing to delivery in a way that is efficient and economical. The targeted mailings will reach their intended destinations on time and in good condition. Response rate will increase as a result.Marketing should be strategic. We recognize that we must not only produce materials which are nice to look at, but that deliver the goals as well.More...