THE PERFECT BLEND
Direct mail marketing encompasses everything from postcards, catalogs, flyers and statements to magazines, mailers, self-mailers and political mail. It has a history of use in business-to-consumer and business-to-business marketing as well as political and fundraising campaigns.
But in a world gone digital, does direct mail still have a place in the marketer's toolbox? Absolutely.
Professionally planned and executed direct mail campaigns can generate impressive results. These days, people tend to tune out the endless barrage of digital ads and emails. Direct mail can complement online marketing campaigns by giving recipients something that is tangible. Something that creates a personal connection. Something they're more likely to recall and act upon.
Direct mail marketing is alive and well today because it delivers advantages that digital marketing can't match. And the experts at Borns Group can help ensure your organization realizes these benefits.
Our team is well-versed in the creative strategy — including design and messaging — behind direct mail. We also bring in-depth knowledge of postal regulations, requirements and certifications, so your mailings will arrive exactly when you need them in customers' hands. In addition, we can help you acquire and maintain data and lists to improve response rates and cut costs.
Best of all, we handle everything that goes into running a successful direct mail campaign. No more hiring multiple firms to plan the campaign, develop the creative, print the mailing pieces and do the actual mailing. With Borns Group, you get it all under one roof. Which means fewer headaches for you.
For over two decades, utility and other companies have relied on Borns Group for statement processing. Some of our clients mail over 25,000 invoices a day, so we have the experience to get it done right.
Our team is well-versed in the creative strategy — including design and messaging — behind direct mail. We also bring in-depth knowledge of postal regulations, requirements and certifications, so your mailings will arrive exactly when you need them in customers' hands. In addition, we can help you acquire and maintain data and lists to improve response rates and cut costs.
Best of all, we handle everything that goes into running a successful direct mail campaign. No more hiring multiple firms to plan the campaign, develop the creative, print the mailing pieces and do the actual mailing. With Borns Group, you get it all under one roof. Which means fewer headaches for you.
We can help you realize significant cost savings through tactics like these:
Combining statements: Do you have customers with multiple properties but only one mailing address? We can mail all the statements to one customer in the same envelope, generating postage savings of up to 25%.
Selective inserting: Along with a statement, we can include an insert for a specific customer segment. For instance, a utility that provides natural gas and electricity can include an insert only for its electricity customers — or only for customers within a certain geography.
Furthermore, since we mail from the middle of the country, we can mail to large population centers on both coasts fast. That gets your statements (and payments) returned faster, which increases your cash flow.
Direct mail is a powerful tool for promoting political candidates and sharing their messages with voters. When used as part of a broader, multimedia campaign, it can have a major impact at the polls on Election Day.
With our expertise in political mail, Borns Group can secure lists that allow you to target voters with precision — for instance, by mailing to all voters registered with a particular party in your county. In addition, we can help you take advantage of discounted pricing available to nonprofit organizations.
Lastly, we understand that timing is everything when it comes to politics. So we ensure voters receive your direct mail quickly in response to emerging political issues and within the right timeframe prior to the election.
Incredibly granular information is available about consumers today. Borns Group can help you leverage this information to reach a very specific audience with your mailing and maximize return on investment.
Suppose you've defined your ideal customer as meeting the following criteria:
Residing in a particular zip code
35 to 45 years of age
Annual household income of $100,000 or more
Homeownership
Credit score of 700 or above
Borns Group can secure a list of consumers who check all those boxes (and nearly any other criteria you could think of) and even help you develop a mailing tailored to this audience. Then we can manage a targeted mail program that saves you money by ensuring the mailing only goes out to the highest-potential customers.
Saturation mail is the tactic of using direct mail to target all households within a specific area. Businesses using saturation mail services can qualify for discounted postage rates by:
Purchasing and paying an annual fee for the required permit
Sending mail to at least 90% of residences — or at least 75% of the combined residential and business addresses — within the defined area
Borns Group can advise your business on maximizing results and cost savings through saturation mail. Our clients can realize additional savings by using our permit rather than paying for their own.
