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The Mortgage Direct Mail Campaign conducted in partnership with Borns Group was successful for a number of reasons. Targeting – good segmentation of our member’s data. Frequency – targeted members received multiple mailings. Effective Creative – customized messaging and images were incorporated into the mailings. Timing – mortgage rates were at historical lows. Full Integration – the graphics were incorporated into the lobby signage, take ones, statement inserts, website, name tag stickers and the electronic newsletter. With all successfully incorporated into the promotion, the right message was received by the right audience at the right time leading to what our credit union considered to be the right outcome.
Alisha Vice President – Marketing June 15, 2016
The newsletters look great! Thanks for everything.
Cheryl Marketing Director June 15, 2016
The brochures arrived and they look great! Thank you. And we got a post on Facebook last night that one of our customers already received their brochure in the mail!! We are very excited. Thank you for all of your help and for working with us to get the marketing campaign just right. We really appreciate it.
Jennifer Sales Manager June 15, 2016
Your staff facilitated a smooth transition from our previous vendor to your services. We have strict requirements for our letters and you had no trouble setting up the templates and passing the inspections. Our daily letter fulfillment’s ranges from a few hundred pieces to 30,000. You are always able to process, print and mail in a timely manner. Our own random quality control checks have always been perfect. We have been very pleased with your services and would recommend you to other businesses.
Wendy Operations Manager, Statement Processor June 15, 2016
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