direct mail solutions that provide results

Commercial Mail Receiving Agencies

People have more mail delivery options than ever before. One of them is the use of commercial mail receiving agencies. These private entities have proven to be popular thanks to their utility and benefits. How CMRAs Operate Commercial mail receiving agencies provide their customers with an alternative address that can be used to get expected […]

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Does Your Brand Strategy Tell a Story?

I could tell you that sandwiches are one of the most popular food items in the western world. Or I could tell you that way back in 1748, there was a British politician known as the Earl of Sandwich. The Earl loved to snack while playing cards, but he struggled to find a way to […]

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Personalized Marketing Using Variable Data Printing

What Is Variable Data Printing? Also known as variable imaging and variable-information printing, VDP is a high-tech method for generating customized marketing materials. A designer creates a single document that is then personalized for the recipient by changing certain items in the layout. The variable items come from spreadsheets or databases that have personal customer […]

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Why Direct Mail Solutions Are More Effective Than Ever Before

Is direct mail marketing dead? Not even close. Even in this digital age, it’s thriving and more powerful than ever. A study showed that 70-80% of people are opening all of their mail, including “junk mail”. The same study states that 79% of people will take action right away, after opening their mail. Great odds, […]

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The Solution to Running a Successful Direct Mail Campaign

So you have a product or service that you want to offer to a target audience? You can print flyers and put them on people’s cars. But that’s tedious, not environment-friendly, and ineffective. Or maybe you can use the power of the Postal Service and do a direct mail campaign. Hold that thought. A direct […]

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Why Your Company Should Try Direct Mail Printing

While e-blasts certainly help your marketing campaign, direct mail printing actually has proven to be invaluable. Here’s why your company should give it a try. As businesses vie in a fragmented marketplace filled with aggressively skeptical consumers, it’s a small wonder that they’re searching for any marketing method that works. While online marketing is still […]

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Advertising Solutions through Direct Mail

Just What Is Direct Mail? Direct marketing refers to advertising efforts that serve the purpose of directly speaking to targeted consumers. The thing about direct mail is that it should not be limited to plain old letters, as there are different kinds of advertising media that companies can send via snail mail. There are different […]

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How Commercial Printing Services Can Help You Rebrand

Branding can make or break any business. If a company does not adopt a consistent branding image, then whatever image they were going for will probably get lost in obscurity. When it comes to rebranding, companies should pay extra attention to the steps involved. But when is it time to rebrand, and what is involved? […]

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Printing – Past, Present, and Future

What is Printing? A standard dictionary definition of the word printing will basically refer to the production of printed material namely magazines, books, and the like. Nowadays it actually means a bit more than just producing text. The process of printing today involves the production of images as well as text. The original media that […]

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10 Reasons to Use Commercial Printing for Your Direct Mail Marketing

10 Reasons to Use Commercial Printing in Mail Marketing Direct mail marketing is far from dead! You need to incorporate it in your business plan and using commercial printing is the smartest way to get it done. While so many businesses rush to the Internet, those who invest in direct mail marketing reap all of […]

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