direct mail solutions that provide results

Advertising Solutions through Direct Mail

Just What Is Direct Mail? Direct marketing refers to advertising efforts that serve the purpose of directly speaking to targeted consumers. The thing about direct mail is that it should not be limited to plain old letters, as there are different kinds of advertising media that companies can send via snail mail. There are different […]

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How Commercial Printing Services Can Help You Rebrand

Branding can make or break any business. If a company does not adopt a consistent branding image, then whatever image they were going for will probably get lost in obscurity. When it comes to rebranding, companies should pay extra attention to the steps involved. But when is it time to rebrand, and what is involved? […]

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Printing – Past, Present, and Future

What is Printing? A standard dictionary definition of the word printing will basically refer to the production of printed material namely magazines, books, and the like. Nowadays it actually means a bit more than just producing text. The process of printing today involves the production of images as well as text. The original media that […]

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10 Reasons to Use Commercial Printing for Your Direct Mail Marketing

10 Reasons to Use Commercial Printing in Mail Marketing Direct mail marketing is far from dead! You need to incorporate it in your business plan and using commercial printing is the smartest way to get it done. While so many businesses rush to the Internet, those who invest in direct mail marketing reap all of […]

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The Future of the Printing Industry

The drastic decline of the printing industry started in 2011. Analysts greatly attribute the 20% decline of commercial printing to the rise of social media and digital marketing technologies. However, the printing industry remains optimistic despite negative reports, as they express their resilience by developing a marketing plan to keep their industry in business. Types […]

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Implementing Quality Control

Digital printing is one of the leading sectors in the printing industry. Both the large format printing and desktop publishing fall into the commercial printing category. These two industries demand a quality criteria for various printing applications. Implementing commercial printing quality control must be prioritized in all printing jobs. There are various forms of printed […]

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Print Companies

A commercial printing company is a business establishment that prints documents on behalf of its customers. For example, this kind of company may print books, stationery, marketing materials, business cards, and the like for you. Commercial printing companies have tools and equipment that are designed for the mass printing of documents. They also have employees […]

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Commercial Printing 101

It’s likely that you’ve done your own printing before. You used your own computer and desktop printer to transform digital projects into physical documents. However, commercial printers offer many advantages that you cannot ignore. They allow you to focus on what you need to do. Also, they can give you high-quality output at low costs. […]

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Why Choose Direct Mail?

No one should shy away from asking a question like “Do direct mail campaigns work?” Sure, most people might think direct mail is an antediluvian marketing technique that won’t work in this digital age. But this just isn’t true! Direct mail campaigns DO work! And they’re still relevant in this modern age. Why Direct Mail […]

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What Are the Different Types of Commercial Printing Processes?

Commercial printing processes and technologies come in a wide variety to suit varying requirements. The most common variants include gravure, offset lithography, and digital printing flexography. Some processes like thermography, letterpress, pad printing, intaglio and flock printing are designed for specific applications. Offset lithography Offset printing is the dominant process used for a broad range […]

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