direct mail solutions that provide results

The Future of the Commercial Printing Industry

The drastic decline of the printing industry started in 2011. Analysts greatly attribute the 20% decline of commercial printing to the rise of social media and digital marketing technologies. However, the printing industry remains optimistic despite negative reports, as they express their resilience by developing a marketing plan to keep their industry in business. Types […]





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Implementing Commercial Printing Quality Control

Digital printing is one of the leading sectors in the printing industry. Both the large format printing and desktop publishing fall into the commercial printing category. These two industries demand a quality criteria for various printing applications. Implementing commercial printing quality control must be prioritized in all printing jobs. There are various forms of printed […]





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Commercial Printing Companies

A commercial printing company is a business establishment that prints documents on behalf of its customers. For example, this kind of company may print books, stationery, marketing materials, business cards, and the like for you. Commercial printing companies have tools and equipment that are designed for the mass printing of documents. They also have employees […]





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Commercial Printing 101

It’s likely that you’ve done your own printing before. You used your own computer and desktop printer to transform digital projects into physical documents. However, commercial printers offer many advantages that you cannot ignore. They allow you to focus on what you need to do. Also, they can give you high-quality output at low costs. […]





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Why Choose Direct Mail?

No one should shy away from asking a question like “Do direct mail campaigns work?” Sure, most people might think direct mail is an antediluvian marketing technique that won’t work in this digital age. But this just isn’t true! Direct mail campaigns DO work! And they’re still relevant in this modern age. Why Direct Mail […]





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What Are the Different Types of Commercial Printing Processes?

Commercial printing processes and technologies come in a wide variety to suit varying requirements. The most common variants include gravure, offset lithography, and digital printing flexography. Some processes like thermography, letterpress, pad printing, intaglio and flock printing are designed for specific applications. Offset lithography Offset printing is the dominant process used for a broad range […]





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Do Direct Mail Campaigns Work

Given the rise of the digital world and our ever-increasing dependence on it for both information and entertainment, people sometimes wonder if direct mail advertising campaigns still belong in a corporate advertising strategy. The answer is a definite “yes,” provided that such a campaign is carefully constructed. Suppose, for example, that you’re trying to boost […]





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News from Borns Group

1.    In January 2017, USPS Standard Mail or 3rd Class will undergo a name change and be rebranded as USPS Marketing Mail. It is expected that this name change will better communicate to mailers how this mail class can be used.  Standard Mail is on the rise, and it can work with and increase your […]





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In the works

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We have launched our new site and have our Blog in the works. I will be getting some posts and more on the site very soon.





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